This time it’s personal

Written by: Tom Zonneveld

When I started out on my entrepreneurial journey, I told myself I was in it for the long haul. Being able to build something at my own pace, exploring entrepreneurship while trying to make a living and doing good while doing business. Not focusing on maximum profits but trying to establish a product and service to help others out. Focused on making business more fun, more practical and more accessible while discovering my added value along the way.

Really doing business was hard at times. I found out I needed serious money to make money when it comes to building a product and service and that kept me running low for a while. Low on energy and low on results. I should have just sold what I could sell, but I always believed there was something bigger to build and I kept changing along the way.

Eventually I was finding myself. Like really finding me. Doing was key I learned and when you’re in it for the long haul, good things will eventually come your way. Or not.

Feeling the real impact of current results was hard sometimes because this was not just a journey anymore, it was becoming a real business. I never thought of entrepreneurship as a career path when starting, but suddenly here I was. Having others with me along the way made establishing expectations and the impact it had quite hard to deal with at times. But who was I?

The main reason I didn’t want investors on board is this; they would have tried steering the ship. Perhaps even getting rid of its captain along the way. I was not in it for the money though, I was in it for the long haul. Learning from others and helping others out while making progress was the main goal.

Today, five+ years later, I can say I’m still in and so is my team. Not taking my “long haul” philosophy too literal anymore. I have invented myself and it’s not yet time for me to reinvent.

As a result of my experience, I want to highlight 3 takeaways of our program.

In short, we will focus on real progress and keeping track. Making sure you’re happy and healthy along the way. Doing what matters to you. With us, you come first, and the business follows.

1. The journey starts with exploring first and finding your guide along the way.
Including everyone that eventually comes on board. Making sure you can match expectations with reality. Therefore, decelerating will give you time to listen to yourself and expectations will not matter for the ambitions you have.

2. We’re supporting what gives you the energy to become who you are.
Sharing our perspectives and experiences. Not telling you what or how to do it, not steering your ship anywhere, but igniting you and helping you along. Starting with you defining your own definition of success. Giving you the time and space to grow as a person and as a business.

3. It’s all about raising your bar while keeping your feet on the ground.
We’re helping you to introduce you to your first customers. Making sure you keep focused on their needs and solve their problems, while solving your own along the way.

In the end, only your expectations are those that both matter and are in the way. Break free while joining this journey of fulfillment and gratification.

<a href="" target="_self">Tom Zonneveld</a>

Tom Zonneveld

Within Starters Station I support ambitious starters while taking on (new) journeys and (new) concepts. With the right tools and advice I create a clear (online) presence and the path towards reaching your destination.



Still, thinking about it?

We understand, here are some of our stories of what it was like for us to start up. Please feel free to get in touch with us by booking  a 15-minute call or leave us your details below, and we'll mail you back with more info.


Can Starters Station help me?
No matter where you are in your startup journey (a student, starter, restarter) – we can help guide you into finding a proven framework that works for you.
What is a consult?
A consult is an advisory meeting with one of our experts, a scan of you, your goals, and your project or business.
Which package is right for me?

Depends on your goal – if you want to chat and get inspired while getting an outline for your next steps, 'Get Ignited' is right for you.

If you are a Do-It-Yourself type who is looking for someone to check and validate your idea while you move forward in your (re)startup journey – then our 'PED Program' is your best fit.

However, if you want to Do-It-Together with the full support of a startup expert who makes a detailed strategy for your business to succeed while checking in at crucial moments – then 'Deep Dive' is for you.

We are flexible – if you decide you need more help along the way, then upgrade your package by just settling the difference in pricing with us.


Take advantage of the knowledge of a group of experienced starters who have learned by doing (failing and succeeding). Increase your chance of success by becoming more entrepreneurial while starting up your new business.

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