Starting without a destination?

A long, long time ago, I wanted to become the best personal financial planner in The Netherlands. It took me reading all the books on financial planning and taxes, including the old and new tax laws, the government bulletin, and following the training by the State Secretary of Finance. This ultimately led to me building financial planning tools to get a Masters’s degree in Financial Planning.

With my diploma in the pocket, I drove to my first customer, a middle-aged well-to-do man who lived in a boring city hidden behind the dunes far away from the beach. The man didn’t have any problems. He lived a boring life with too much money in his bank account. When I walked away from my meeting with him, I realized that I couldn’t do this for the rest of my life.

One of the books I read while becoming a financial planner was ‘Beleggen voor Jan & Alleman’ (Investing for John and Everyone ☺) by Adriaan Hiele. A key lesson he shared in this book translates to almost everything you begin. The advice he gave was simple. Investing without a clear goal is the same as getting into a taxi and telling the cab driver to drive without giving her/him an end destination.

Starting a new business journey is the same. When you start without having a clear goal, it will not bring you to the destination you want. Putting in your time, energy, and other resources is vital; the question is into what?

Times have changed, and so did the way we startup and do business. Before you get started, define what success means to you.

Still not convinced? Go ahead and try to get an Uber without typing in your destination.

Need some help to figure out your destination? We’ve written some useful templates to get you started for free.

Happy Planning!

Starters Station is a place for you to create lasting change and value with your business idea. Want to get started? Use the button below or feel free to contact us.

Ps. My advice to my first customer; spend some money and buy a nice car! A couple of weeks later, he called and told me he bought a Lexus. I responded that that wasn’t my advice; I told you to buy a nice car ☺. Now I would not even advise him to buy a car, but to reconsider taking on a new journey that will bring him more fulfillment than all the money he doesn’t need to feel relevant.

<a href="" target="_self">Arthur van de Graaf</a>

Arthur van de Graaf

Within Starters Station I support ambitious starters and concepts with potential to make lasting progress. I offer the space to start and remain authentic in your entrepreneurial journey.



I want to be like Bob

I want to be like Bob

From the way Bob Ross lived and worked, we can draw an incredible amount of lessons that we reflect in almost every phase of our E-Learning. Maybe even in the form of a “What would Bob do?” A nod to the book “What would Google do?” I have this book at the office.

This time it’s personal

This time it’s personal

When I started out on my entrepreneurial journey, I told myself I was in it for the long haul. Being able to build something at my own pace, exploring entrepreneurship while trying to make a living and doing good while doing business.

Recognize your talent

Recognize your talent

In order to let your talent flourish and use it as well as possible, we want you to really stay close to yourself from now on, by giving yourself your quality time. Talent needs experience, by trying, reflecting and continuing to learn.

Still, thinking about it?

We understand, here are some of our stories of what it was like for us to start up. Please feel free to get in touch with us by booking  a 15-minute call or leave us your details below, and we'll mail you back with more info.


Can Starters Station help me?
No matter where you are in your startup journey (a student, starter, restarter) – we can help guide you into finding a proven framework that works for you.
What is a consult?
A consult is an advisory meeting with one of our experts, a scan of you, your goals, and your project or business.
Which package is right for me?

Depends on your goal – if you want to chat and get inspired while getting an outline for your next steps, 'Get Ignited' is right for you.

If you are a Do-It-Yourself type who is looking for someone to check and validate your idea while you move forward in your (re)startup journey – then our 'PED Program' is your best fit.

However, if you want to Do-It-Together with the full support of a startup expert who makes a detailed strategy for your business to succeed while checking in at crucial moments – then 'Deep Dive' is for you.

We are flexible – if you decide you need more help along the way, then upgrade your package by just settling the difference in pricing with us.


Take advantage of the knowledge of a group of experienced starters who have learned by doing (failing and succeeding). Increase your chance of success by becoming more entrepreneurial while starting up your new business.

Starters Station

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