We want to impact one billion lives
We want to impact one life…
yours starting today…

Let’s jump right into one of the lessons learned from Stephen Covey. It’s a golden oldy, however still worthwhile looking into. You can find it by reading the book or scanning through some YouTube videos of people rechewing the original content. 

Stephen mentions a few characteristics, like humility, courage, and modesty, that come with character, versus personality ethics that may come across as fake. Personality ethics focuses more on creating your image, while character ethics focuses on your actions that impact others. Character ethics lead to success and happiness, which is where we believe greatness starts. 

Greatness does not start with a bold statement that you want to impact a kazillion lives (why not a kazillion if you can affect a billion?!). Greatness begins by doing the one thing that matters. 

A great example is Stichting Ambulance Wens, founded by Kees Veldboer. On the website, you have to really search for his name as it is the last name mentioned on the list. Talk about modesty. His mission became clear to him while working in the ambulance services. While transporting an immobile and terminal patient to the hospital, the patient told Kees he used to work on the water. Since Kees had some time left, he stopped the ambulance at the bay and took the man outside to look at the harbor. Later he organized a trip for the man to go out on the water one last time. Kees made this patient’s last wish possible, and he has been doing that ever since, over 15.000 times in total, together with 270 volunteers. 

Another example is from a couple of weeks ago, we were in a strategy session with someone who wanted to get some ventilators to fight COVID-19 in his home country. While working on creating something that would impact everything and everyone in a positive manner, we felt things were getting more and more complicated, which moved him further from his original cause. It took some effort, but eventually, we got him back, with his feet on the ground. The first impact he is going, for now, is saving one life first.

The last example is of a great athlete from South Korea. We supported him in his mission to make suicide in his home country something young people could talk about to prevent it. He was working on an impressive organization that worked with the biggest DJ’s, athletes, and so on. Asking him what would be the most fulfilling thing for him at that moment, he said, saving one youngster’s life. 

Let’s be completely serious about something. In the end, nobody gives a shit about your image. Your actions matter to the people that care the most. If you really want to build your appearance and look great, start with building your character and impact one life at the time. If you want to create a lasting business, start with doing the same, start fulfilling your customers’ real needs, one customer at the time. 

At Starters Station, we want to impact one life at a time by working with starters who want to (re)start their entrepreneurial journey by adding value, which leads to rewarding and real progress. This journey begins with one question, who’s life do you want to impact starting today?

<a href="https://startersstation.com/blogs/author/arthur/" target="_self">Arthur van de Graaf</a>

Arthur van de Graaf

Within Starters Station I support ambitious starters and concepts with potential to make lasting progress. I offer the space to start and remain authentic in your entrepreneurial journey.





There will be moments in your working life that it becomes clear to you that you need to get out of that place, career, or business. Internally caused by personal feelings or externally forced by management.

Scared fearless

Scared fearless

You’d expect me to write a very conquest-driven start-up story, but nope like most people, I was filled with doubts and fear. Let’s back this up, so you understand where I was coming from.

Still, thinking about it?

We understand, here are some of our stories of what it was like for us to start up. Please feel free to get in touch with us by booking  a 15-minute call or leave us your details below, and we'll mail you back with more info.


Can Starters Station help me?
No matter where you are in your startup journey (a student, starter, restarter) – we can help guide you into finding a proven framework that works for you.
What is a consult?
A consult is an advisory meeting with one of our experts, a scan of you, your goals, and your project or business.
Which package is right for me?

Depends on your goal – if you want to chat and get inspired while getting an outline for your next steps, 'Get Ignited' is right for you.

If you are a Do-It-Yourself type who is looking for someone to check and validate your idea while you move forward in your (re)startup journey – then our 'PED Program' is your best fit.

However, if you want to Do-It-Together with the full support of a startup expert who makes a detailed strategy for your business to succeed while checking in at crucial moments – then 'Deep Dive' is for you.

We are flexible – if you decide you need more help along the way, then upgrade your package by just settling the difference in pricing with us.


Take advantage of the knowledge of a group of experienced starters who have learned by doing (failing and succeeding). Increase your chance of success by becoming more entrepreneurial while starting up your new business.

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